pepsi decides to put the 'ugly' in 'fugly' 2

I discussed my dismay with the recent rollout of new "pepsi" (lowercase) brand logos, but was somewhat indifferent on the new Tropicana packaging. I wasn't crazy about it -- and I liked the previous design -- but I wasn't repulsed by it either. On the computer screen I thought it was fine and fresh, but once I saw it on store shelves, it seemed to disappear into the background.

I was more concerned that this coincided with eliminating the "low acid" variety of orange juice, which sat better with my stomach in the morning. Since Tropicana apparently provided the only low acid OJ sold at Giant Eagle, this meant I was no longer compelled to stick with that brand. I've since switched to Simply Orange, which makes a great orange-pineapple juice that's worth the extra 30 cents. Edited to add: According to their website, Tropicana does still make the low acid variety, but the four closest locations are a few Target stores scattered across northeast Ohio. Not really worth my time.

But I digress. Apparently, enough consumers were turned off by the new Tropicana packaging that Pepsico is reverting to the previous design. As Armin from Under Consideration says,

In terms of design justice coming down upon crappy design, this day is as big as it gets. Every year from here henceforth, on February 23rd, corporations should be allowed to take back a design mistake and repent... a branding Yom Kippur if you will.

Ha! Perhaps we can set up a hotline for marketing VPs to call: 1-888-OOPS-LOGO.