cleveland+

Cleveland+ is both the new marketing campaign for Northeast Ohio and the topic du jour for us local bloggers.

From a recent post at Brewed Fresh Daily:

But the research shows that 61% of the national respondents had a "neutral" opinion of Cleveland, and an additional 21% had a "positive" impression.

The other 18% already live here. Zing!

Seriously though, I addressed this a few months ago: I don't think this region is going to improve until we get over our self-esteem issues. Did you know the Indians are currently in first place in the American League? Or were you too busy joking about the Cuyahoga River fire to notice? (That was 38 years ago this June, for those keeping track. Nixon had just started his first term. Woodstock was still two months away. Get over it.)

Will this new campaign be the answer? I don't know. I still think "Cleveland Plus" and its corresponding logo look and sound like a dietary supplement, a pregnancy test, or a drink from A Clockwork Orange. But, at least someone's trying.